Google Analytics Overview

Learn what is Google Analytics, why you need to integrate, how to integrate and what data is tracked.

Eric Plamondon avatar
Written by Eric Plamondon
Updated over a week ago

Please note: This article is updated with the latest version of Google Analytics 4

Understand your website users to better evaluate the performance of your marketing, content, services, and more.

This article explains -

1) What is Google Analytics?

Get to know your customers.

Data analytics is the science of analyzing raw data in order to make conclusions about that information. This information can then be used to optimize processes to increase the overall efficiency & sales of your home service business.

Google Analytics gives you the free tools you need to analyze data for your business in one place.

2) Why you need Google Analytics?

Do you have a blog? Do you have a website? If the answer is yes, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?

  • Where do my visitors live?

  • Do I need a mobile-friendly website?

  • What websites send traffic to my website?

  • What marketing tactics drive the most traffic to my website?

  • Which pages on my website are the most popular?

  • How many visitors have I converted into leads or customers?

  • Where did my converting visitors come from and go on my website?

  • How can I improve my website's speed?

  • What blog content do my visitors like the most?

  • Which service is most popular?

  • How many people are clicking on CTA, Gift, Landing page etc?

  • How much revenue am I earning month on month?

  • How many unique transactions are taking place on my website?

There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners.

3) How to Integrate Google Analytics?

Your Google Analytics 4 (GA4) account & PodiumIO is connected by Google Analytics 4 Measurement ID

Login to your Google Analytics 4 account to get the Measurement ID

Go to Admin > Data Streams > Copy the Measurement ID

Now add the "Measurement ID" to your PodiumIO account under Google Measurement ID

4) What data is reflected in your Analytics account after PodiumIO integration?

>> No. of times below website pages have been viewed by someone

a) Bookings

b) Call-to-action

c) Contact us

d) Booking Feedback

e) Tips

>> Event Tracking

a) Bookings

b) Call-to-action

c) Contact us

d) Booking Feedback

e) Tips

>> Conversion - E-Commerce codes will be populated in your google analytics accounts, upon completion of the "Book Now" button on your Booking pages.

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