To track events in Google Analytics 4 (GA4), we would need to add events and then wait for atleast 24 hours for it to appear.
Please follow the below steps to create events in GA4:
Step 1: In your GA4 property, go to Admin
Step 2: Go to "Events" and click "Create event"
Step 3: Now we will create multiple events in our GA4 account -
Once you have created events in GA4, proceed to create Triggers and Tag in Google Tag Manager. LINK
Please follow the below detailed steps with screenshots -
Step 1: In your GA4 property, go to Admin
Step 2: Go to "Events" and click "Create event"
Step 3: Now we will create multiple events in our GA4 account -
3 a) Event to track when a Booking is created by the consumer online
If you have multiple Booking Pages, you need to create event for each of your Booking page like below -
Name of the Booking Page should exactly match on your GA4 -
To grab the name of your Booking Page, visit your Booking Page and copy the one shown with arrow in the below screenshot -
Inside GA4, please add events like below -
Custom event name:
Booking
Matching conditions:
event_name: booking
app_name: miocommerce
title: {{Name of the Booking Page}}
3 b) Event to track when the Contact Us button is clicked by the consumer
Custom event name:
ContactUsbutton
Matching conditions:
event_name: contact_us
app_name: miocommerce
3 c) Event to track When a tip is left by an customer
Custom event name:
Tips
Matching conditions:
event_name: tip
app_name: miocommerce
3 d) Event to track when booking feedback is left by an customer
Create below event and save
Custom event name:
Bookingfeedback
Matching conditions:
event_name: feedback
app_name: miocommerce
3 e) Event to track when the Call To Action Plugin button is clicked by the consumer
Create below event and save
Custom event name:
CallToActionPlugin
Matching conditions:
event_name: call_to_action
app_name: miocommerce
Here is a quick summary of events that can be tracked -
Old GUA3 Event | New GA4/GTM event | Variables | Description |
event: ‘CTA’ | event: ‘call_to_action’ | app_name: ‘miocommerce’ | When the Call To Action Plugin button is clicked by the consumer |
event: ‘Gift’ | event: ‘gift’ | app_name: ‘miocommerce’ | When the Gift button is clicked by the consumer |
event: ‘ContactUs’ | event: ‘contact_us’ | app_name: ‘miocommerce’ | When the Contact Us button is clicked by the consumer |
event: {{Name of the Booking Page}} | event: ‘booking’ | app_name: ‘miocommerce’ title: {{Name of the Booking Page}} | When a Booking is created by the consumer |
*** new | event: ‘quote’ | app_name: ‘miocommerce’ title: {{Name of the Booking Page}} | *** Coming Soon When a Quote is created by the consumer |
*** new | event: ‘tip’ | app_name: ‘miocommerce’
| When a tip is left by an customer |
*** new | event: ‘feedback’ | app_name: ‘miocommerce’
| When booking feedback is left by an customer |
Once you have created events in GA4, proceed to create Triggers and Tag in Google Tag Manager.