Skip to main content

How to track Events in new Google Analytics 4 (GA4)?

You can track Bookings, Tips, Feedback, contact us and Page views through GTM in GA4 account

Eric Plamondon avatar
Written by Eric Plamondon
Updated over 10 months ago

To track events in Google Analytics 4 (GA4), we would need to add events and then wait for atleast 24 hours for it to appear.

Please follow the below steps to create events in GA4:

Step 1: In your GA4 property, go to Admin

Step 2: Go to "Events" and click "Create event"

Step 3: Now we will create multiple events in our GA4 account -

Once you have created events in GA4, proceed to create Triggers and Tag in Google Tag Manager. LINK


Please follow the below detailed steps with screenshots -

Step 1: In your GA4 property, go to Admin

Step 2: Go to "Events" and click "Create event"

Step 3: Now we will create multiple events in our GA4 account -

3 a) Event to track when a Booking is created by the consumer online

If you have multiple Booking Pages, you need to create event for each of your Booking page like below -

Name of the Booking Page should exactly match on your GA4 -

To grab the name of your Booking Page, visit your Booking Page and copy the one shown with arrow in the below screenshot -

Inside GA4, please add events like below -

Custom event name:

Booking

Matching conditions:

event_name: booking

app_name: miocommerce

title: {{Name of the Booking Page}}

3 b) Event to track when the Contact Us button is clicked by the consumer

Custom event name:

ContactUsbutton

Matching conditions:

event_name: contact_us

app_name: miocommerce

3 c) Event to track When a tip is left by an customer

Custom event name:

Tips

Matching conditions:

event_name: tip

app_name: miocommerce

3 d) Event to track when booking feedback is left by an customer

Create below event and save

Custom event name:

Bookingfeedback

Matching conditions:

event_name: feedback

app_name: miocommerce

3 e) Event to track when the Call To Action Plugin button is clicked by the consumer

Create below event and save

Custom event name:

CallToActionPlugin

Matching conditions:

event_name: call_to_action

app_name: miocommerce

Here is a quick summary of events that can be tracked -

Old GUA3 Event

New GA4/GTM event

Variables

Description

event: ‘CTA’

event: ‘call_to_action’

app_name: ‘miocommerce’

When the Call To Action Plugin button is clicked by the consumer

event: ‘Gift’

event: ‘gift’

app_name: ‘miocommerce’

When the Gift button is clicked by the consumer

event: ‘ContactUs’

event: ‘contact_us’

app_name: ‘miocommerce’

When the Contact Us button is clicked by the consumer

event: {{Name of the Booking Page}}

event: ‘booking’

app_name: ‘miocommerce’

title: {{Name of the Booking Page}}

When a Booking is created by the consumer

*** new

event: ‘quote’

app_name: ‘miocommerce’

title: {{Name of the Booking Page}}

*** Coming Soon

When a Quote is created by the consumer

*** new

event: ‘tip’

app_name: ‘miocommerce’

When a tip is left by an customer

*** new

event: ‘feedback’

app_name: ‘miocommerce’

When booking feedback is left by an customer

Once you have created events in GA4, proceed to create Triggers and Tag in Google Tag Manager.

Did this answer your question?