To track events and conversions in Google Analytics 4 (GA4), please add Triggers and Tags in Google Tag Manager (GTM) as shared in the following videos -
You are now all set to send events from your Google Tag Manager account.
Step 1: Configure Google Analytics 4 (GA4) in your Google Tag Manager (GTM)
Step 2: Create Trigger & Tag to send an event for Booking to GA4
For Trigger - Custom Booking Trigger
Event name: booking
Select "All Custom Events"
For Tags - Booking Event Tag
Event Name: booking
Event Parameters :
Parameter Name - app_name | Parameter Value - DLV App name (Follow the below video to add parameter value)
Parameter Name - title | Parameter Value - DLV Title (Follow the below video to add parameter value)
Please follow the below video to configure this Trigger and Tag
Step 3: Create next Trigger & Tag to send an event for Booking Feedback to GA4
For Trigger - Booking Feedback Trigger
Event name: feedback
Select "All Custom Events"
For Tags
Event Name: feedback
Event Parameters :
app_name: DLV App name
Please follow the below video to configure this Trigger and Tag
Step 4: Create next Trigger & Tag to send an event for PageViews to GA4
For Trigger - Page View Trigger
Trigger Type : Page View
Select "All Page Views"
For Tags
Event Name: page_view
Event Parameters :
Parameter Name - app_name | Parameter Value - DLV App name (Follow the below video to add parameter value)
Parameter Name - title | Parameter Value - DLV Title (Follow the below video to add parameter value)
Parameter Name - page_path | Parameter Value - page path (Follow the below video to select parameter value)
Please follow the below video to configure this Trigger and Tag
Step 5: Create next Trigger & Tag to send an event for Tips to GA4
For Trigger - Tip Trigger
Event Name : tip
Select "All Custom Events"
For Tags
Event Name: tip
Event Parameters :
app_name: DLV App name
Please follow the below video to configure this Trigger and Tag
Step 6: Submit & Publish all Trigger & Tag that has been created
Finally Submit all the tags that you have created above -
Step 7: Create next Trigger & Tag to send an event for Contact us to GA4 and submit again.
For Trigger - Contact Us Trigger
Event Name : contact_us
Select "All Custom Events"
For Tags
Event Name: contact_us
Event Parameters :
app_name: DLV App name
Please follow the below video to configure this Trigger and Tag
Step 8: Create a Trigger & Tag to track Purchase amount (E-commerce event)
For Trigger - Purchase Trigger
Event Name : purchase
Select "All Custom Events"
For Tags
Event Name: purchase
Event Parameters :
app_name: DLV App name
Under "More Settings" Turn On "Send Ecommerce data"
Please follow the below video to configure this Trigger and Tag
Your Google Tag Manager is now all set to fire events and send it to your GA4 account.