What are Service Request Pages?
Service Request Pages allow your potential customers to request a service from your website when the service cannot be instantly priced or booked online.
Service Request Pages collect essential job details and provide instant confirmation that their request has been received and scheduled for follow-up.
Customers can request:
A call back
An on-site estimate
A video conference call
This confirmation reassures prospects that your team will engage with them — helping reduce drop-offs and preventing them from contacting competitors.
Why use a Service Request Page?
Service Request Pages are designed for businesses that sell complex, high-value, or custom services where pricing cannot be calculated automatically.
They help you:
Capture detailed service information upfront
Set clear expectations with customers
Control when and how follow-ups happen
Qualify leads before committing time or resources
Rather than guessing prices or offering approximate estimates, you gather the right information first — then respond with confidence.
When should you use a Service Request Page?
USE CASE (often used when) :
GENERAL: The service you are selling is highly complex and cannot be instantly priced or quoted even if the customer provides detailed description of the job required.
Additional characteristics of the type of services where a Service Request Page should be used;
absolutely requires a on-site visit in order to:
take detailed measurements which cannot be calculated or determined by your customer.
requires a physical inspection which cannot be completed by viewing an image or picture
a significant portion of total cost of the work performed is cost of materials
Multiple trades are required to complete the jon
Multiple visits extending across multiple days are required to do the job
You want to filter and follow up with leads manually.
The total cost/pricing of the service is very high (eg .> 425,000) which will likely result in the customer wanting multiple bids from different service pros in your field.
Industries that commonly use Service Request Pages
Service Request Pages are often used for:
Major home or commercial renovations
Construction services
Plumbing renovations
(For emergency plumbing, see emergency service use cases)Electrical renovations
(For emergency electrical services, see emergency service use cases)Large landscaping projects
Roofing (complete replacements)
Masonry rebuilds or installations
What happens after a prospect submits a request?
The prospect completes a structured Service Request form
They receive immediate confirmation that their request was submitted
The request appears inside MioCommerce for your team to review
You follow up manually to:
Clarify details
Schedule next steps
Provide estimates or quotes
This keeps the experience professional while giving your business full control over the sales process.
Next step: Create your Service Request Page
Once you understand when and why to use a Service Request Page, the next step is setting one up.