Skip to main content

How do I set up my pricing strategy?

Understand how pricing works on your Live Pricing & Real-Time Booking Page

Written by Franc Botti
Updated over 2 weeks ago

In MioCommerce, pricing is calculated automatically based on rules you define inside your Live Pricing & Real-Time Booking Page. Instead of sharing price with customers manually, you configure pricing logic that updates in real time as customers answer questions.

Your pricing strategy should mirror how your business operates in real life — including labor time, quantity, service level, and optional extras.

By default, MioCommerce templates are preset with industry best practices, but you can fully customize them to match your business model.

Before adding pricing sections, you should first decide how your business actually makes money.

Step 1: Identify What Drives Your Service Cost

Ask yourself:

  • Is your service primarily priced by time?

  • Is it based on quantity or size?

  • Are there different service tiers?

Example:

  • A cleaning business may price based on number of bedrooms and bathrooms.

  • A lawn care company may price based on property size.

  • A car detailing service may price based on vehicle type.

Your booking page should reflect the same structure you use when estimating booking offline.

If your pricing feels complicated in real life, simplify it before bringing it online.

Our Support team would be happy to help!

Step 2: Separate Core Pricing from Add-Ons

Every service typically has:

  • A core service (what customers must buy)

  • Optional upgrades or add-ons

Example:

  • Core service: Standard house cleaning

  • Add-on: Inside fridge cleaning

  • Add-on: Interior window cleaning

Keep these clearly separated.

Your core service should calculate the base cost.
Add-ons should increase the total without breaking the base logic.
​

Step 3: Decide How You Want to Grow Revenue

Your pricing strategy is not only about covering cost - it’s about increasing value.

Consider:

  • Do you want recurring customers?

  • Do you want prepaid revenue?

  • Do you want to increase revenue per booking?

  • Do you want to incentivize longer commitments?

Example:

  • Lawn mowing weekly → small discount

  • Buy 6 cleanings upfront → larger discount

  • Premium service tier → higher price point

Your booking page should support these goals.

Step 4: Keep Pricing Clear and Predictable

Strong pricing strategies are:

  • Easy to understand

  • Logical

  • Transparent

  • Simple to test

Avoid:

  • Overlapping rules

  • Too many conditional discounts

  • Complicated pricing that requires explanation

If customers hesitate because pricing is unclear, conversions drop.

Ready to Configure?

Once you’re confident in:

  • What drives your service cost

  • What increases your revenue

  • How you want customers to buy

You’re ready to configure pricing inside your Booking Page.

👉 Continue to Part I – Overview of the Pricing Section to implement your pricing structure step-by-step.

Pricing My Services Series

We’ve created a full series to guide you through adding pricing sections:

Did this answer your question?